The experience of crafting an experience

While moving around the kitchen early Sunday morning, the phrase "the experience of creating an experience" popped into my head. It kind of summarizes what I'm interested in as research. People that create mediated experiences for others (filmmakers, musicians, teachers, mediators, PHC practitioners) themselves are having experiences and their experience can/should be characterized and understood. Schön et al give us clues to this and of the value of doing it, which I myself am not yet quite able to do, but this question has always occupied me and seemed important. Simon refined the catchphrase as "the experience of crafting an experience", which is better.